Passion. Experience. Diligence.

Our team was forged through collaboration on a project for Sana Labs, one of Europe's leading AI/technology companies. Ylva specialized in Strategies & Employer Branding, while Ayman and Robin focused on Talent Management, including Sourcing and Interviews. Their distinct expertise naturally complemented each other, creating a powerful synergy.

The landscape of recruitment was being transformed by technology and AI, prompting them to establish their own practice that merges their skills with their shared interests. They believe that a thriving company culture is fundamental to sustainable business success, driven by genuine passion. Specializing in a field signifies a deep commitment, a dedication to protect and nurture it as if it were one's own. This unwavering energy is what sets them apart.